Privacy Policy

How we keep your information private and your privacy rights.

Effective Date: April 6, 2021

Welcome to 4WRD! When you register on or use our Services (defined below), certain of your information may be collected. This Privacy Policy, which applies to such use of our Services that post a link to this Privacy Policy, explains the following:

  • The information that 4WRD, its affiliates, Service Providers (defined below), and Third-Party Services (defined below) collect about you through our Services.
  • How that information may be used.
  • With whom your information may be shared.
  • How 4WRD protects your information.
  • Certain jurisdiction-specific rights (as applicable).

A.Information Collected by Us

  1. Information That You Provide

4WRD and its affiliates (“4WRD,” “we” or “us”) provide its family of Internet sites, services and applications to you (our “Services”). Registration with us is optional, but please keep in mind that you may not be able to use many features of our Services unless you register with us. Depending on how you interact with our Services, you may provide us, our Service Providers, and Third-Party Services with information, which may include your name, email address, username, password, other registration information, and information about your preferences.

  1. Information Collected Automatically

We, our Service Providers, or Third-Party Services may automatically receive or collect from you certain information when you use the Services. This information may include:

  • Your browser or operating system;
  • Your manner of connecting to the Internet (including the type of device you are using) and the name of your Internet service provider or wireless carrier;
  • Your Internet protocol (IP) address;
  • Data relating to malfunctions or problems that occur when you use the Service;
  • Log file information, including your Web request, Internet Protocol (“IP”) address, browser type, referring/exit pages and URLs, number of clicks and how you interact with links on our service, domain names, landing pages, pages viewed, and other such information; and
  • Information collected by cookies and other tracking technologies: cookies, web beacons (also known as “tracking pixels”), embedded scripts, device recognition technologies, and other tracking technologies now and hereafter developed (“Tracking Technologies”) may be used to collect information about interactions with the Services or emails, including information about your browsing and purchasing behavior.

We will treat information that does not personally identify you as non-personal information, and we may de-identify, anonymize or otherwise convert your personal information to non-personal information. As permitted by applicable law, we reserve the right to use, process, share and otherwise exploit your non-personal information without limitation.

B. Use of Information

  1. Our Use of Your Information

We may use your information:

  • To process your registration, manage your account, and deliver our Services and features desired by you (including any customization features requested by you);
  • To improve our Services;
  • To fulfill other purposes disclosed to you at the time you provide us with your information or otherwise where we are legally permitted to do so;
  • To personalize content and offers and serve you advertising that may be of interest to you;
  • To respond to your inquiries;
  • To fulfill your request for products or services;
  • To provide you with updates and other information regarding the Services;
  • To keep our Services safe and secure and to prevent detect fraud and abuse;
  • To comply with our legal obligations, policies, and procedures; and
  • To administer and manage our Services including content and layout, site usage, troubleshooting, data analysis, testing, research, statistical and survey purposes.
  1. Sharing

We may share your information:

  • With our agents, vendors, consultants, and other service providers (“Service Providers”) in connection with their work on our behalf;
  • With our family of companies and affiliates who may have content and offers of interest to you;
  • If we believe your actions are inconsistent with our terms of use or other applicable terms or policies, or to protect the rights, property, life, health, security and safety of 4WRD, the Services, or its users, or any third party;
  • In the event of a change of ownership, as described below;
  • To comply with law, law enforcement or other legal process, and, where permitted, in response to governmental requests or legal process (for example, a court order, search warrant or subpoena); and
  • To other circumstances in which we have a good faith belief that a crime has been or is being committed by a user.

C. Cookies and Tracking Technologies

  • We may place “cookies” or other Tracking Technologies on your Web browser. Cookies are small pieces of information or text files that a website sends to your computer for record-keeping purposes, which information is stored in a file on your computer’s hard drive.
  • Cookies make Web-surfing and browsing easier for you by saving your preferences so that we can use the saved information to facilitate and improve your use of the Services.
  • You can adjust your Internet browsers to reject cookies; however, please note that you will not be able to access and use all of our features if you delete or refuse to accept cookies.
  • We may use cookies to improve the quality of our services, store user preferences, store and retrieve login information on a user’s system, and to personalize content and offers of interest to our users.
  • Tracking Technologies may enable us and third parties to track you across online services and devices over time.

D. Sweepstakes, Contests, and Promotions

We may offer sweepstakes, contests, and other promotions (each, a “Promotion”), including Promotions jointly sponsored or offered by third parties, which may require submitting your information.  If you voluntarily choose to enter a Promotion, your information, including personal information, may be disclosed to 4WRD, co-sponsors, Service Providers, and other third parties, including for administrative purposes and as required by law (e.g., on a winners list). By entering, you are agreeing to the official rules that govern that Promotion, which may include consent to additional or differing data practices from those contained in this Privacy Policy.  Please review those rules carefully.

E. Information you Disclose Publicly or to Others

The Services may permit you to post or submit User Generated Content (“UGC”) including, without limitation, written content, user profiles, audio or visual recordings, computer graphics, pictures, data, or other content, including personal information.  If you choose to submit UGC to any public or semi-public area of the Services, your UGC may be accessible by others, including 4WRD.  We encourage you to exercise caution when making decisions about what you disclose in such public or semi-public areas.  For more information on how UGC is treated under the Service’s Terms of Use click here. California minors should see the “Minors” section below regarding potential removal of certain UGC they have posted on the Services.

F. Third-Party Content, Third-Party Services, Social Features, Advertising, Analytics 

  1. Third Party Content, Third-Party Services, Social Features
  • The Services may include hyperlinks to, or include on or in connection with the Services, websites, locations, platforms, applications or services operated by third parties (“Third-Party Service(s)”). These Third-Party Services may use their own Tracking Technologies to independently collect information about you and may solicit personal information from you. For example, 4WRD maintains 4WRD -branded pages on various social networks.  When you visit these 4WRD -branded social media pages, the provider of the social network and other Third-Party Services may set Tracking Technologies on your browser or device.
  • Certain functionalities on the Services may permit interactions that you initiate between the Services and certain Third-Party Services, such as third-party social networks (“Social Features”). Examples of Social Features include: enabling you to send content such as contacts and photos between the Services and a Third-Party Service; “liking” or “sharing” 4WRD’s content; logging in to the Services using your Third-Party Service account (e.g., using Facebook Connect to sign-in to the Service); and to otherwise connect the Services to a Third-Party Service (e.g., to pull or push information to or from the Service).  If you use Social Features, and potentially other Third-Party Services, information you post or provide access to may be publicly displayed on the Services (see “Information You Disclose Publicly or to Others” section above) or by the Third-Party Service that you use. Similarly, if you post information on a Third-Party Service that references the Services (e.g., by using a hashtag associated with 4WRD or its affiliates in a tweet or status update), your post may be used on or in connection with the Services or otherwise by 4WRD and its affiliates.  Also, both 4WRD and the third party may have access to certain information about you and your use of the Services and any Third-Party Service.
  1. Advertising

          a. Generally

  • We may engage and work with Service Providers and other third parties to serve advertisements on the Services and/or on Third-Party Services. Some of these ads may be tailored to your interest based on your browsing, across time, of the Services and elsewhere on the Internet, which may include use of data from cross-device usage, sometimes referred to as “interest-based advertising” and “online behavioral advertising” (“Interest-based Advertising”), which may include sending you an ad on a Third-Party Service after you have left the Services (i.e., “retargeting”).  Our advertisers’ and ad networks’ use of Tracking Technologies are governed by their own privacy policies.

          b. Your Tracking Technologies Choices

  • Regular cookies may generally be disabled or removed by tools available as part of most commercial browsers, and in some instances blocked in the future by selecting certain settings. Browsers offer different functionalities and options so you may need to set them separately.  Also, tools from commercial browsers may not be effective with regard to Flash cookies (also known as locally shared objects), HTML5 cookies, or other Tracking Technologies.  For information on disabling Flash cookies, go to Adobe’s website Please be aware that if you disable or remove these technologies, some parts of the Services may not work and that when you revisit the Services your ability to limit browser-based Tracking Technologies is subject to your browser settings and limitations.
  • Your browser settings may allow you to automatically transmit a “Do Not Track” signal to online services you visit. Note, however, there is no consensus among industry participants as to what “Do Not Track” means in this context. Like many online services, we currently do not alter our practices when we receive a “Do Not Track” signal from a visitor’s browser. To find out more about “Do Not Track,” you can visit, but we are not responsible for the completeness or accuracy of this third-party information.
  • Many advertisers and service providers that perform advertising-related services for us and third parties participate in voluntary programs that provide tools to opt-out of such interest-based advertising such as the Digital Advertising Alliance’s (“DAA”) Self-Regulatory Program for Online Behavioral Advertising.  To learn more about how you can exercise certain choices regarding interest-based advertising for DAA members, visit, and for information on the DAA’s opt-out program for mobile apps. Some of these companies also are members of the Network Advertising Initiative (“NAI”).  To learn more about the NAI and your opt-out options for their members, see
  • We support the ad industry’s 2009 Self-regulatory Principles for Online Behavioral Advertising ( and expect that ad networks that we directly engage to serve you interest-based advertising will do so as well, though we cannot guaranty their compliance. We are not responsible for the effectiveness of, or compliance with, any third-parties’ opt-out options or programs or the accuracy of their statements regarding their programs.
  • In addition, we may serve ads on Third-Party Services that are targeted to reach people on those services that are also identified on one of more of our databases. This is done by using Tracking Technologies, or by matching common factors between our databases and the databases of the Third-Party Services. We are not responsible for these Third-Party Services, including without limitation their security of the data. We are not responsible for such third parties’ failure to comply with your or our opt-out instructions as they may not give us notice of opt-outs to our ads that you give to them, and they may change their options without notice to us or you.
  1. Analytics

We may use Third Party Services to help us analyze our performance and our delivery of services and advertising to you.

G. Opting Out of Promotional Communications

You can make choices about how your information may be used by us to provide information and offers to you. You may opt out of commercial email messages by clicking on the “opt out” or “unsubscribe” link provided with each message. These preferences do not apply to transactional communications, such as those that are related to your registration with us, required or important notices related to your use of our Services, or the fulfillment of a specific transaction.

H. Accessing and Changing Information

We may provide web pages or other mechanisms allowing you to delete, correct, or update some of the personal information that we collect from you, and potentially certain other information about you (e.g., profile and account information).  We will make good faith efforts to make requested changes in our then-active databases as soon as practicable, but it is not always possible to completely change, remove or delete all of your information or public postings from our databases (California minors should see information about content removal requests below) and residual and/or cached data may remain archived thereafter.  Further, we reserve the right to retain data (a) as required by applicable law; and (b) for so long as reasonably necessary to fulfill the purposes for which the data is retained except to the extent prohibited by applicable law.

I. Minors

This website is not intended to be used by consumers under the age of 16. Accordingly, we do not knowingly collect the personal information of consumers under the age of 16.

Any California residents under the age of eighteen (18) who have registered to use the Services, and who posted content or information on the Services, can request removal by contacting us in the manner described under the “How to Contact Us” section below, detailing where the content or information is posted and attesting that you posted it.  We will then make reasonable good faith efforts to remove the post from prospective public view or anonymize it so the minor cannot be individually identified to the extent required by applicable law. This removal process cannot ensure complete or comprehensive removal. For instance, third parties may have republished or archived content by search engines and others that we do not control.

J. Links and Other Sites

  • This Privacy Policy applies only to our information practices on the Services.
  • This Privacy Policy does not apply to the third-party websites or social media sites you access and use through the Services.
  • Your use and access to third-party websites or social media sites are subject to the privacy policies of those websites.

K. Change of Ownership

In the event that our ownership was to change as a result of a merger, acquisition, or any transaction involving the transfer of some or all of our assets by another company, your Services information, including personal information, may be transferred.

L. Security

We take reasonable physical, electronic, and procedural safeguards to protect personal information about you. Although we use reasonable efforts to safeguard information, transmission via the Internet is not completely secure and we cannot guarantee the security of your information collected through the Services.

M. Your California Privacy Rights

If you are a California resident, in addition to the rights set forth above, you have the right to request information from us regarding the manner in which we share certain categories of your personal information with third parties, for the third parties’ direct marketing purposes. California law provides that you have the right to submit a request to us at the designated address and receive the following information:

  • The categories of information we disclosed to third parties for the third parties’ direct marketing purposes during the preceding calendar year;
  • The names and addresses of third parties that received such information, and
  • If the nature of a third party’s business cannot be reasonably determined from the third party’s name, examples of the products or services marketed.


You are entitled to receive a copy of this information in a standardized format and the information will not be specific to you individually. Our designated email address for such requests is

N. Your Nevada Privacy Rights

If you are a Nevada resident, in addition to the rights set forth above, you have the right to request that we do not make any sale of your covered information (as such term is defined in N.R.S. 603A.320)). Such requests should be made to our designated email address at

O. Information for Users Outside the United States

 The Services is intended for use in the United States. If you happen to be visiting us from outside the United States, please be aware that information we collect will be transferred to and stored on our servers in the United States. By using the Services, you acknowledge and consent to the transfer and processing of your personal data in the United States as described in this Privacy Policy. Please be aware that the data protection laws and regulations applicable to your personal data transferred to the United States may be different from the laws in your country of residence.

P. Changes

We may update this Privacy Policy from time to time. Therefore, you should review this Privacy Policy periodically. Changes to our Privacy Policy will be indicated by the Effective Date and the top of this page.

Q. How to Contact Us

If you have any questions or concerns about our Privacy Policy, you may email us at

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